The University of Virginia Athletics department was looking to build hype for the upcoming season to boost ticket sales. After being on campus interviewing everyone involved with the organization we walked away knowing we had to showcase how every moment, every play and every inch of the game matters- while making sure we stood true to the brand of being confident, yet not cocky. We had a special advantage that we were able to shoot with the actual players to get fans excited while we set out to tell a compelling story about camaraderie and teamwork.

It’s also just really fun doing a sports campaign so there’s that too.

Executive Creative Director: Patrick Macomber

Creative Director/ Copywriter: John Colbert

Associate Creative Director: Greg Puglese

Copywriter: Jason Donahue

Director: Konstantinos Psimaris

Head of Production: Anderson Bradshaw

Exec Producer: Justin Padilla

Producer: Brandon Suquet

Editor: Shane Scherlolz